Thermrad - Designers of comfort

Brand development and Design

work for Bureau Blanco
 

Thermrad is the successful radiator brand of Solar Nederland. Although the brand doesn’t manufacture its own products, it has grown to become the market leader in the Netherlands thanks to its wide range, high quality, and fast delivery. With the ambition to expand this strong position into Denmark, Sweden, and Norway, it was time for the next step.
 

Thermrad aimed to evolve from a product-focused label into a strong, professional A-brand with a distinctive and consistent appearance. The challenge: develop a new visual identity and campaign concept that communicates Thermrad’s brand promise internationally to both consumers and professionals.
 

The new brand promise – Designers of Comfort – forms the foundation of this repositioning. Three clear USPs support this promise and guide future campaigns, focusing on comfort, design, and availability.
 

In this project, I was responsible for concept development, visual identity, and campaign translation – from the creative brand idea to the visual execution across various communication materials. The result: a strong, consistent, and internationally adaptable brand identity that positions Thermrad for continued success beyond the Dutch market.