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I’m Caroline Koopmans — a Visual Designer passionate about crafting brand identities and campaigns that connect.

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Hi there!

Campaign design

Plugs in,
Sure thing!

A behavior-changing campaign to normalize hearing protection among young people during a night out clubbing.

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Branding design

Change the world sleeping

Yumeko creates high-quality, sustainable bedding and bath products that make life more comfortable and the world a little cleaner. Sustainability starts with their products—and extends to their branding.

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Visual design

I am Relaxed, Friendly and
Confident

A visual language that empowers children to handle body language, peer challenges, and conflict in three unique ways.

Branding design

Expect the unexpected

At Visser Chocolade, they see chocolate differently. Every bonbon is crafted to the highest standard, and that excellence is woven into the very identity of the brand. Quality and originality go hand in hand.

Branding design

Designers
of comfort

Thermrad, the Netherlands’ leading radiator brand, wanted to grow beyond its home market and evolve into a strong, professional international brand. From this ambition, a brand identity has been developed that reflects their vision, emphasizing design, comfort, and fast availability for both consumers and professionals.

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About

An all-round Visual Designer with a hands-on mentality, focused on creating purposeful, goal-driven design

Hello, nice to meet you! My love for design started early, inspired by my father’s work as an art director and designer. Ever since, I’ve been fascinated by turning ideas into visuals, exploring, experimenting, and finding ways to bring what’s in my head to life.
 

Collaboration fuels me — I thrive on learning from people across disciplines and seeing ideas come together. It’s a mindset I also share with my kids: discover, try, create. I’m a true team player at heart.
 

What drives me most is crafting a brand’s visual identity — design that strengthens a mission, tells a story, and lifts it to the next level. There’s a unique thrill in seeing a concept transform into something tangible, meaningful, and impactful.

Bureau Blanco

Visual Designer

2016 – Now

Sid Lee

Designer

2015 – 2016

Sid Lee

Studio Artist

2014 – 2015

Get in touch!

I’d love to hear from you! Whether you want to chat about a new project, dive into one of the cases on my website, or simply get to know each other over a cup of coffee, don’t hesitate to reach out.

 

Let’s connect and explore what we can create together.​​​​

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